
Luxor Live — a brand, switched on.
A 400-guest brand activation for the Luxor Live launch — split across cocktail hour, on-stage presentation, and a two-hour after party that needed to read as one continuous night.
The brief: no break between hospitality and party. Music had to drop in volume for the on-stage moment without anyone noticing the seam, then climb again on cue when the host handed back to the floor.
Pre-recorded ad-lib stings cued to the brand's actual launch video, plus a peak-hour set that pulled equal weight from the SA tech-house pool and the agency's mood board references. Walked out at 1am, ahead of schedule.



